[Datalance]

Many new players wonder what is a ingestion and, in fact, the term can be quite confusing. Simply put, it’s gathering data from various sources and centralizing them within a single system to be utilized at a later time. A business, for instance, could collect data from the customer, sales and website and store it in a central data hub. When all of this data is in a single location, it will be much easier to report and analyze.

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